lmage Neuropositioning in laundry detergent packaging
DOI:
https://doi.org/10.52428/20758960.v11i28.799Keywords:
Powder detergents, Eye tracker, Galvanic skin response, Packaging, Neuro positioningAbstract
The present study evaluates ten packages of powder detergent, using eye tracking technology and galvanic skin response. Two variables were collected, the attention and the emotional engagement generated. lmages areas of interest (design, lago, information, slogan) were defined in arder to determine time of fixation on the participants. The results showed that there was no significant difference in emotional attachment of the detergents, but there were differences with respect to the areas of interest. Neurological differences between men and women were also evident in this study according to the variables analyzed.
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watch?v=mUobzfCIJGg&list=PLocwZKrZiFlCHFHKTAbl91DVoJgwPwQlw&index=l03
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