Service Marketing Strategies Implementation for Chorrillos Complex Relaunching in Cercado Cochabamba
DOI:
https://doi.org/10.52428/20758960.v7i20.851Keywords:
Service, Strategies, Customer, Marketing, PerceptionAbstract
This paper presents the results of the project which was to design service marketing strategies for relaunching of Chorrillos Complex in Cercado Cochabamba. Information on the status and perception of current and potential customers regarding the service offered by resorts or spas was collected; a quantitative – qualitative, exploratory and descriptive study was developed. The number of surveys in market research was 358, which were divided at the discretion of the researcher herself as quotas by age.
The main objective for implementing marketing strategies services for the re launch of Chorrillos Complex was able to increase sales of the complex and also to meet an unmet current client and potential need, it resulted that the project is feasible, the net present value is positive, which shows that if the proposal would be launched is profitable working with an interest rate of 12,67% per annum and which has a surplus of Bs. 39.161.
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Copyright (c) 2016 Leslie Dayanira Velásquez Álvarez
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