Media convergence scenario from the Media Ecology: transformations and challenges for the media system with a view to the digital model of content management
DOI:
https://doi.org/10.52428/20758960.v10i31.81Keywords:
Comunicación digital. Convergencia mediática. Ecología de los Medios. Sistema de medios de comunicación en Cochabamba.Abstract
This paper develops an approach to the changing panorama of the mass media and its processes of convergence towards the multi-support and multi-content digital model. In this framework, it tries to describe the great stylistic and format transformations that have taken place in this migration to the Internet scenarios, and has also generated the change of languages, genres and sub-genres that have changed the way of managing mass media content. A conceptual framework was developed and concluded with an analysis of the adaptation process to the digital scene of the media in the department of Cochabamba-Bolivia, and its strategies to insert itself in the process of becoming digital with little success.
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Copyright (c) 2021 Mabel Rocío Zabaleta Mercado, Tatiana Patricia Rojas Fernández
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