Evolution of Marketing in Bolivia: Adaptation and Consumer Trends
DOI:
https://doi.org/10.52428/20758960.v14i37.1047Keywords:
Marketing, Tendencias del consumidor, COVID-19, Entorno digitalAbstract
The Covid-19 pandemic has brought about a number of significant changes in the marketing landscape in Bolivia. From lockdown measures to the impact on consumer behavior and preferences, this analysis aims to describe the trends, changes, and adaptation processes that have occurred in the country.
When Covid-19 made its appearance, radical changes in Bolivian consumer behavior were quickly observed. The preference for online shopping and home delivery services skyrocketed, leading to a boom in digital commerce and an evolution in business practices. Companies, aware of the need to adapt, began to focus on strengthening their online presence with the aim of achieving a better customer experience in the digital environment.
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Kotler, P. (2016). Dirección de Marketing. 12va Edición Pearson
Softeng (2013) La importancia de una buena estrategia de marketing online. Consultado el 13
de diciembre de 2023 https://www.softeng.es/blog/la-importancia-de-una-buena-estrategia-de marketing-online
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Copyright (c) 2023 Anna Aliosha Vargas Calderón
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