FACTORS THAT INFLUENCE THE STATE OF HEALTH OF CREATIVE AND CULTURAL COMPANIES IN THE EMBROIDERY OF FOLK COSTUME CRAFTS SECTOR IN THE CITY OF EL ALTO, BOLIVIA.
Scientific article
DOI:
https://doi.org/10.52428/20758960.v15i38.1002Keywords:
Orange economy, creative and cultural ventures, health condition, financial healthAbstract
The objective of this study was to measure the State of Health of the Creative and Cultural Entrepreneurships of the orange economy of the craft sector in embroidery of folk costumes in the city of El Alto, Bolivia. To achieve this objective, the methodology of the Inter-American Development Bank (IDB) and the Failure Institute, which developed the Creative Entrepreneurship Health Index (ISAEC algorithm on a scale of 1 to 10), was applied. The results obtained show that the state of health of the embroidery sector is regular, with an index of 5.04 out of 10 points; It was determined that the components with a positive impact are solvency (score 1.7 out of 2.0) and happiness/satisfaction of the entrepreneur (score 2.0 out of 3.0), while the component of productivity of the time spent in the business has a medium influence (score 1.0 out of 2.0), and the growth and sustainability component of the business has a negative impact (score 0.3 out of 3.0).
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