Editor's Letter

Authors

  • Magda Antezana Universidad Privada del Valle

Keywords:

Gaining knowledge , ATL's advertising campaign , Urban semiological constructions , Constructions of historical identity

Abstract

This edition presents several articles of research carried out by teachers and students in which they share their lived and acquired experiences through the implementation of research methods and techniques to acquire knowledge, skills and abilities in the business, psychological, economic and communication fields. For example, research related to the development of an "ATL'S advertising campaign to promote the institutional image of the Plurinational State Attorney General's Office (PGE) of Bolivia in the city of El Alto" is presented; as well as research on urban semiological constructions about the constructions of historical identity in the city of Cochabamba.

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Published

2015-08-30

How to Cite

Antezana, M. (2015). Editor’s Letter. Revista Compás Empresarial, 6(16), 5. Retrieved from https://revistas.univalle.edu/index.php/compas/article/view/919

Issue

Vol. 6 No. 16 (2015)

Section

Editorial

License

Copyright (c) 2015 Magda Antezana

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