Today's Marketing Presence on Religious Organizations
DOI:
https://doi.org/10.52428/20758960.v6i17.876Keywords:
Communication, Marketing, Nonprofit Organizations, Religious lnstitutionsAbstract
Currently, around the world there are many marketing branches, from social marketing, services marketing and neuro marketing to mention sorne. However, there is not a specific marketing for the religious area; therefore, religious organizations need an instrument to attract and retain members. On the other hand, we can see that in many religions marketing tools are used on an empirical and unstructured way, without a plan to guide them, in order to achieve their goals. In that context, data and events have been collected to show the presence of marketing within religious organizations and the need to create a model of religious marketing.
Downloads
References
MAXIMILIAN, W. (1997). Sociología de la Religión. Madrid. Editorial Istmo.
BONTA, P., & FARBER, M. (2002). 199 preguntas sobre marketing y publicidad. Bogotá. Grupo Editorial Norma, Pag.31.
TAYLOR, CHARLES (2003). Las variedades de la religión hoy. Barcelona. Editorial Paidós Ibérica.
BARNA, G. (1994). O marketing na lgreja. 2da edición, Ria de Janeiro. Editorial Juerp.
KATER F., A.M. (1996). O marketing aplicado a lgreja Católica. 2da edición, Sao Paulo. Editorial Loyola.
SOUZA, A. R. (2005). lgreja in concert: padres cantores, mídia e marketing. Sao Paulo, Editorial Annablume Fapesp.
BERGER, P. (1985). O Dossel Sagrado: Elementos para urna Teoria Sociológica da Heliqiáo. 3ra edición. Sao Paulo. Editorial Paulus.
GUERRA, L. (2003). As influencias da lógica mercadológica sobre as recentes transtorrnacóes na lgreja Católica. 2da edición. Sao Paulo. Editorial Rever.
CUNHA, M. do N. (2007). A explosáo gospel. Um olhar das ciencias humanas sobre o cenário evangélico no Brasil. Ria de Janeiro. Editorial Mauad X, Instituto Mysterium.
ALBUQUERQUE, E. (2012). Marketing de Guerra Santa: da oferta e atendimento de demandas religion~ a conquista de fiéis-consumidores. Brasil, articulo cientifico.
TRIGO, L. & HAMILTON, J. (2007). Marketing e reliqiáo: estudo de caso da igreja Renascer. Brasil, tesis de postgrado universidad Unicap.
KOTLER, P., &ARMSTRONG, G. (2012). Fundamentos de Marketing, 14va. Edición. Mexico. Editorial Pearson.
MEDEIROS, K. (1994). Propagando a fé: como a igreja universal do reino de deus utiliza as técnicas de propaganda e marketing para sua expansáo. Sao Paulo, universidade Metodista de Sao Paulo, artículo científico.
BAUDRILLARD, J. (1994). A sombra das maiorias silenciosas: o fim do social e o surgimentodas massas. Sao Paulo. Editorial Brasiliense.
MARKETING DIRECTO. Redes sociales para religiosos: un 30% de las iglesias actualiza Facebook cada día. www.marketin.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2015 Rodrigo Almeida Cardona
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
