Energy & Co. Business Simulator Usability Evaluation: Eye tracking study
DOI:
https://doi.org/10.52428/20758960.v11i32.58Keywords:
Business simulators. Eye tracking. Galvanic skin response. Virtual environments. Usability of web pages.Abstract
This is a descriptive study of user´s behavior working in a business simulator called Energy & Co. This study has used eye tracking technology and galvanic skin response sensors. The first allows to analyze attention’s behavior attention by heat diagrams and statistics of the fixation time on certain areas of interest on the screen. The galvanic skin response sensors collect emotional triggers, especially stress, while the user makes strategic direction decisions in the business simulator during three successive management rounds.
The results showed that text loses importance in successive rounds of simulation, that ornamental images are not observed in any of the rounds as well as bar graphics that do not show differences. Women seem to be more stressed than men during simulation and most participants get the highest peak stress while waiting for the results of the simulation round.
Downloads
References
Braidot, N. (2013). Neuromarketing en Acción. Buenis Aires: Granica.
Brizendine, L. (2006). The Female Brain. New York: Morgan Road Books.
CompanyGame. (2017). Guía Metodológica del Simulador Energy&Co. Barcelona: Balmes.
Cuellar , D., Gómez, D., & Urrego, E. (2015). La simulación como estrategia de aprendizaje financiero para el contexto laboral: estado de la cuestión. Finnova: Investigación e Innovación Financiera y Organizacional, 33-41.
Damasio, A. R. (2000). Sentir lo que sucede. Cuerpo y emoción en la fábrica de la consciencia. Santiago de Chile: Andres Bello.
Forero, J. (2012). Simulación en entornos virtuales, una estrategia para alcanzar "Aprendizaje Total", en la formación técnica y profesional. Revista Latinoamericana de Estudios Educativos, 49-94.
Gonzales, E., & Cernuzzi, L. (2009). Apoyando el aprendizaje de habilidades empresariales mediante la utilización de simulaodr. (J. Sánchez, Ed.) Nuevas Ideas en Informática Educativa, 5, 8-19.
Hair, J. F., Anderson, R., Tatham, R., & Black, W. (1999). Análisis Multivariante . Madrid: Prince Hall Iberia.
Heath, R., & Nairn, A. (2005). Measuring affective advertising: implications of low attention processing on recall. Journal of Advertiding Reserch, 269-281.
Kahneman, D. (2014). Pensar rápido, pensar despacio. New York: Debolsillo.
Morin, C., & Renvoise, P. (2018). The Persuasion Code. New JErsey: Jhon Wisley & Sons.
Plesser, A. (2011). First Impressions Matter. Business Insider.
Realtime Technologies Ltd. (2017). Shimmer User Manual . Dublin: Realtime Technologies.
Tobii Pro AB. (2019). User´s Manual Tobii Pro Lab. Estocolmo: Tobii AB.
TobiiPro. (7 de Diciembre de 2011). Obtenido de Tobii Eye Tracker - Accuracy and Precision Specifications: https://www.youtube.com/watch?v=mUobzfCIJGg&list=PLocwZKrZiFlCHFHKTAbl91DVoJgwPwQIw&index=103
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 M.Sc. Ginamaria García Garcés
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
