Business Round Impact Analysis of the International Fair of Cochabamba, From the Perspective of the Negotiations Objectives and the Participants Satisfaction.
DOI:
https://doi.org/10.52428/20758960.v10i29.298Keywords:
Business round, Quantitative techniques, SatisfactionAbstract
This paper evaluates the expectations and priorities in the negotiations as well as the level of participants’ satisfaction in the Business Round in the city of Cochabamba, using quantitative techniques (Surveys) which have been processed in the statistical software SPSS (Statistical Package for the social Sciences). In the businesses discussed, the issues that interest entrepreneurs and motivate them to participate in the business round have been identified. The results that were achieved were the identification of the topics discussed, which were mostly buying and selling businesses, with a high participation mainly from Cochabamba companies, which were evaluated through univariate and bivariate techniques in data analysis. Regarding the satisfaction analysis, the impact generated by the companies was positive due to the good profiles found for the businesses and the level of participation in the different items. In conclusion, the level of satisfaction of the representatives was classified as good according to the multivariate technique of discriminant analysis.
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Copyright (c) 2019 Rodrigo Ruiz Andia, Hernán Copa Quisbert
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