Editor's Letter
Keywords:
Business Game Simulator , International Footwear Industry , Production , Marketing and SalesAbstract
This edition presents the third quarter of 2017 with interesting articles from the master's students of the Postgraduate Program at the Universidad Privada del Valle. They present the results of applying different business strategies in a business game simulator in the international footwear industry. This simulator provides the opportunity to experience the impact of a managerial decision on the different units of finance, human resources, production, marketing, and sales. The business game is a comprehensive software program designed to guide managerial decision-making throughout the entire administrative process of planning, direction, and control.
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Copyright (c) 2017 Kathya Lorena Córdova Pozo
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