Marketing Strategies for Different Graduate School Programs at Univalle in the Bussiness Sciences Area, Academic Headquartes Cochabamba

Abstract

This paper developed a number of strategies to improve the market share of the Univalle Graduate School of Univalle, through a situational assessment of the school, assessing strengths and weaknesses. Market research determined attitudes in the perception and knowledge that has the market on the graduate  training regarding the Univalle Graduate School, where it was evident that communications carried out were not very specific and the degree of knowledge regarding the benefits offered by the school, managing to reach only a small part of the target population, which prevented this market from being motivated for the consumption of the programs offered by the school. A methodology based on a descriptive research was used, presenting a quantitative and qualitative approach that allows us to collect relevant information for decision-making. All this was done through a ballot surveys and information obtained from primary and secondary information collected same web of competition. In conclusion, the implementation of marketing strategies seeks the Graduate School of Univalle can be positioned in the mind of the target audience and achieve greater participation of students in the programs of postgraduate training offering, obtaining a positive impact on earnings.