Business simulation program. Management of production and logistics: Case Drago
DOI:
https://doi.org/10.52428/20758960.v8i22.833Keywords:
Business Game, Quality, Strategy, Sneakers, MarketAbstract
The Business Strategy Game is a business use simulator, which allows to analyze and understand the real behavior of a company and the industry market that accompanies it, through its tools, generating answers based on the decisions made by the competitors of the game. Drago company is one ofthe seven sportive shoes manufacturing companies that will compete to obtain the best score in the industry marker. lt has its production factories in North America and Asia which products are distributed in four geographical a reas: North America, Latin America, Europe Africa and Asia Pacific. The initial strategy proposed by the Drago Company is a wide differentiation for its products, through quality, covering the transnational market, both their own la bel market and the prívate la bel market. The objective of this document is to describe the set of strategies, actions and decisions, with Drago's Production and Logistics management contributed to improving the distribution of products, improving the quality of exports, increasing productivity and reducing the products rejected from years 11 to 18. Carrying out an analysis of the initial situation, the strategies and the actions taken each year in Production and Logistics of the company and studying the results obtained from the decisions taken by the Management in the simulator program to compare with industry.
Downloads
References
Thompson, Jr., A. A., Stappenbeck, G. J., y Reidenbach, M. A (2009). Guía del JugadorThe Business Strategy Game, Ed. Española, Mc.Graw Hill lnteramericana
Hernández, R., Fernández, C. y Baptista, P. (2006). Metodología de la Investigación. (4a Ed.) México D.F., México: Me. Graw Hill/ lnteramericana Editores. S.A.
Vara, A. (2015). Siete pasos para elaborar una tesis. (4a Ed.) Lima, Perú: Editorial Macro
Rodríguez, G. (1984). Metodología de la Investigación Cuantitativa. España: Editorial Aljibe.
Kast, F. y RosenzweigJ. (1979). Administración en las organizaciones. (4a Ed.) Me. Graw Hill/ lnteramericana Editores. S.A.
Lambin, J., Galluci, C. y Sicurello, C. (2009). Dirección de Marketing. (2a Ed.) Me. Graw Hill/ lnteramericana Editores. S.A.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2017 Sandra Elizabeth Anaya Domínguez
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
