Business simulation program. Human Resources Management: Case Bronte
DOI:
https://doi.org/10.52428/20758960.v8i23.822Keywords:
Business simulation, Commercial strategy, Human ResourcesAbstract
Human resources are an essential asset in every organization, they contribute with innovation and processes improvements that aids companies keep competitive. lf a company does not try to improve their resources, it will be matter of time to start a decline phase. Bronte company took part of the Business Strategy Game (BSG) simulator for 8 rounds. The company is divided in 4 main a reas:
aFinances, Marketing, Production and Human Resources. From the beginning Bronte proposed a mission, vision and objectives to reach its business strategy and compete against other six companies. Bronte's situation against the other 6 companies was determined, enabling significant learning not only for Human Resources but ali the a reas of the company concerning mistaken decisions that lead to poor outcomes.
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References
Niño, V. (2011). Metodología de la Investigación. Bogotá, Colombia: Ediciones de la U.
Kaplan, R. y Norton, D. (2002). Cuadro de Mando Integral. (2ª Ed.). Barcelona, España: Gestión 2000 S.A.
Chiavenato, l. (2009). Administración de Recursos Humanos. (9ª Ed.). México D.F., México: Me Graw Hill.
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Copyright (c) 2017 Nadia Micaela Fiorilo Herrera
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