Trust and commitment relationship in the purchase intention
DOI:
https://doi.org/10.52428/20758960.v11i32.62Keywords:
Commitment and purchase intention. Consumer. Trust.Abstract
This study aimed to identify the trust and commitment to purchase intention, specifically in the marketing field, deep evaluation of the main topics and methods develop. Based on articles established in different databases, a systematic literature review was carried out, identifying 169 articles related to established variables; likewise, 39 articles were deeply analyzed, taken as a reference for the review development.
It was identified that the subject is studied in various settings: as in the healthy food consumption; certified products or guarantee seals; in the social responsibility actions carried out by companies; economic conditions; in the digital environment; in the origin country and advertisement on social networks, among others. This work also identified that most of the research is indexed in magazines focused on marketing, sustainability, economic analysis, food, and consumer behavior.
Therefore, this paper contributes to consolidate the academic research on the concept of purchase intention and the different variables and methodologies that are related, demonstrating that trust and commitment generate a strong relationship in the decision process and the consumers’ purchase intention.
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