OVERVIEW OF CROWDFUNDING IN LATIN AMERICA: DEVELOPMENT AND TRENDS UP TO THE FIRST QUARTER OF 2023
DOI:
https://doi.org/10.52428/20758960.v15i38.1128Keywords:
Crowdfunding, Latinoamérica, plataformas, inversión, estadísticas, tráfico web, inversionistas, emprendedoresAbstract
This study examines the development of crowdfunding in Latin America, analyzing trends, patterns, and challenges in representative countries. It highlights the diversity of platforms and the predominance of local ones, emphasizing the importance of local companies in the industry. The activity and engagement of platforms vary, indicating the need for more effective marketing strategies. Trends in the use of marketing channels, such as social media and organic search, are identified. Findings reveal significant potential for the continued growth of crowdfunding in the region, supported by factors such as regulatory support and technological evolution.
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