The client as a participant in the brand and in business decisions, with direct influence from social networks
DOI:
https://doi.org/10.52428/20758960.v10i31.83Keywords:
Brand. Client. Coparticipation. Loyalty / loyalty. Marketing. Value.Abstract
In digital literature and in current books that deal with the subject of marketing we can find a common context: the influence that the consumer-client has on business decisions, on product innovation and, especially, on contact and services as a value that intends to receive from companies.
This article studies the factors and aspects that business organizations should consider when making decisions, regarding the partnership or joint work that the client should have in the generation of value for the company, its offer, and its benefit.
The result confirms that BRAND's business decisions regarding how to approach the method with the market depend to a great extent on the limits that the clients themselves will set; using channel metrics; value when they enter to be served on a web page; in the information they receive when they are Twitting, Facebooking, or chatting, etc. All this will become the primary value, having BRAND fans.
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Copyright (c) 2021 Juan Pablo Gutiérrez Porcel
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